Branvas does not sell a marketing program or paid coaching, but here is the checklist our team walks sellers through. Work it in order — and know up front that swapping products rarely fixes a store that is not converting.
1. Build your social presence first
Most Branvas stores get their first sales from content, not cold ads.
Order samples of your best pieces so you have real product in hand.
Shoot short unboxing, try-on and styling videos.
Post consistently on Instagram, TikTok and Facebook.
If you would rather not shoot content yourself, our paid product video service can produce professional videos for you — check out the Pro Videos tab from your Branvas dashboard.
2. Do a quick SEO pass
Confirm your pages are indexed. Use Google Search Console, or search
site:yourstore.comin Google.Tidy up your page titles, meta descriptions and product copy.
List your products in Google Merchant Center. Free listings can appear in Google Shopping with no ad spend.
3. Read your funnel before spending more on ads
Do not raise your ad budget until you know where people are dropping off. Walk the steps: impressions → clicks → product page views → add to cart → checkout → purchase.
Low click-through rate: the problem is your creative or your copy.
Clicks but no add-to-carts: the problem is your product page or your pricing.
Add-to-carts but abandoned checkouts: usually shipping cost or missing trust signals.
4. Give it time
Ad platforms need conversion data before they can optimize, and very few brands take off in their first few weeks. Consistency beats constant changes.
"But other sellers have the same products"
Yes — other sellers can list the same catalog items, and that is normal in this model. In practice no two Branvas stores look alike, because nobody lists the entire catalog. Brands pick the lines that fit one audience and one positioning, and that is what differentiates them.
If you want product nobody else can list, the route is VIP Custom Design — your own designs, with custom inserts and packaging. It carries minimum order quantities, and timelines vary with complexity. Scale and VIP members also get early access to "Coming Soon" styles before other tiers.