"Coming Soon" labels on products mean they are new products that haven't been fully released to all members yet.
Access by membership tier
Scale and VIP members get early access and can publish "Coming Soon" products to their stores right away.
Growth members can access these products approximately one month after they first appear. In the meantime, Growth members can still purchase "Coming Soon" items as sample orders to see them in person.
Why early access matters
Early access lets you be among the first to offer new styles to your customers, giving you a competitive edge. If early access is important to your business, consider upgrading to a Scale or VIP plan.